Chief Executive Officer, The Collective
Joe is the Chairman of the Advertising Standards Board in Kenya, the President of the Pan-African Media Research Organization (PAMRO), a member of the Oversight Committee of the Kenya Audience Research Foundation (KARF), a member of the Marketing Society of Kenya (MSK) and the Public Relations Society of Kenya (PRSK). He received the distinguished Marketing Society of Kenya Warrior Award in 2010.
For the past 21 years Joe has been influential in the advertising and media industry across Africa. He is the former Managing Director of Ipsos Media division in pan-Africa, where he oversaw the operations in 7 African countries and grew the revenue by 30% annually for over 7 years, automated the media monitoring process and managed the development of audience research through the Kenya Advertising Research Foundation (KARF).
Having studied the advertising industry in insurmountable detail over 9 years, he founded The Collective in order to serve the market need created by technological advancements in Africa, firstly around mobile telephony and subsequently through Internet and social media growth. The Collective is an interactive ad agency focusing on social media management and digital advertising with its headquarters in Nairobi, Kenya.
Joe writes as weekly column in the Business Daily in Kenya focused on marketing and digital advertising. He has published numerous papers including ‘Is Africa Ready for Advertising ROI Measurement’, ‘Social Media ROI Measurement’, and ‘New Business Models for a Changing Media’ among others.
He presided as the chief judge of the PRSK Excellence Awards for 3 consecutive years, having been a judge on that panel for 11 years. He also presided as the chief judge of the MSK gala awards in 2015. He served twice as a judge for Kenya’s Top 40 Under 40 Women and once for the Top 40 Under 40 Men in 2016, as well as the Think Business Insurance Awards in 2017.
Prior to this Joe was new business lead and account manger at the prominent advertising agency Young & Rubicam Brands, with responsibilities in several African countries and with clients in energy, finance and FMCG sectors as well as national utilities.
As a young man, Joe established a creative hot shop, Ingenue Advertising, and acquired accounts including the largest IT company in East & Central Africa, Symphony, and challenger FMCG brands.
Joe was a pioneer of the two-dimensional animation industry in Kenya and produced the countries first ever fusion of character animation with live video for the Dextrosol Brand in the early 90s, which won accolades and catapulted the brands to commercial success.
He is an active Rotarian and has been elected to server as Governor for the Rotary District 9212 in the year 2019-20, which covers Kenya, Ethiopia, Eritrea and South Sudan. He led the Rotary’s Public Image Coordinators who cover Africa between 2010 and 2015, has served as the vice chairman of the Rotary International Communications Committee, and is a member of the Rotary International Membership Committee. He is the Rotary International Representative to the United Nations Environment Programme and was the African Regional Promotions Coordinator for the 2016 Rotary International Convention in Seoul, Korea. He is a Past President of the Rotary Club of Nairobi East and is currently a founder member of the Rotary Club of Nairobi-Lavington.
Joe is an accomplished classical guitar player, an avid amateur photographer, and enjoys regular golf, basketball and swimming.
A Little About Us
- Everything we do must have a vision
- In whatever we do there must be progress
- We learn from our experiences and colleagues
- We have fun!